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PPAI: ‘The Case For Magazine Advertising’
The full report may be downloaded without charge. It is a pdf file of 441kb and requires Adobe Acrobat Reader. Click here to download the report. This is one of three reports commissioned by the Periodical Publishers of Ireland (PPAI). It underlines the role magazines can play within marketing campaigns, as proven by the research evidence. In addition to featuring Irish studies, the report also draws upon some of the most recent international research.
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