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PPAI: ‘Advertising In A Recession’
The full report may be downloaded without charge. It is a pdf file of 219kb and requires Adobe Acrobat Reader. Click here to download the report. This report assesses the research evidence about the importance of advertising in a recession. Contrary to most marketers’ actual behaviour, the evidence clearly shows that it pays to maintain advertising expenditure in an economic downturn. Published 2009.
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